Most business people get the cart before the horse when it comes to promoting their business. How often have you heard statements like “We’ve been in business for 25 years.” “We’re locally owned.” “We have 100% certified technicians.” “We use the latest technology to get the best results.” Bla, bla, bla.
Guess what? No one really cares.
In today’s marketplace, you have to make it about your prospective customer, not about you? It’s all about your prospect’s problem and how you can help them fix it. You have to bring value first to earn the right to ask for their business.
A prospective client asks four questions similar to these below before they hire anyone:
- Does he or she understand my problem?
- Do they have the experience and tools to solve my problem?
- Do they care?
- Will they do what they say they will do?
If you can’t or won’t answer those questions in the mind of your prospect, they will not become a client or customer.
So, when you learn to bring value first, you never have to sell again!
What that means is by your giving value to your prospective client first and actually helping them instead of “hard selling” the sales process becomes easy. You will be viewed as the authority. As the goto expert. And as someone who has your client’s best interest at heart. You will become the natural choice in a crowed world of white noise and “me-too” competition.
Stay tuned for more articles on how to implement this strategy in your business.
The winner of the inaugural GA Region Virtual Epic Business Connections 30 Second Commercial contest is Ilene S Rein. It was a hotly contested event. All of the contestants brought their A game, but Ilene was able to vanquish all others and finished in great triumph!
Make sure you congratulate the victor and hone your own 30 second commercial for the next challenge!
The only way your personal network is going to grow is to reach out and meet new people. But, our struggle is we like to hang out with the people we know and are comfortable with. But, challenge yourself to reach out and introduce yourself.
The Epic Business Connections give you the easiest way to do that. We encourage on every virtual meeting on Zoom for people to leave their contact information in the chat. We encourage everyone on the calls to be active in asking for a 1-on-1 meeting and to be gracious and receive all of the invitations they receive. And, with the new tools we are creating for our members, it is even easier. The Social.ninja-networking.com site is perfect for reaching out to other people inside the site.
So, make a commitment to make at least 5 new connections this week. Think about it second, if you reached out to only 5 people a week, you will have expanded your personal network by 250 people this year.
Over the next few days I will share 5 steps to becoming a great networker. Here’s a start:
Don’t just join a networking group, become active and participates as much as you can. Become a resource to the people in the group. And, partiicipate to become noticed!